RETAIL AUDIT

RETAIL AUDIT

Retail Audit is a modern tool available for production or distribution companies active in the FMCG, pharmaceutical industry and consumer products, operating through modern retail channels, allowing their managers to receive real-time information about market KPI’s.

Retail audit in modern or traditional formats

Retail audit in modern or traditional formats


Retail Audit and mystery shopping is a modern tool made available to companies in the field of FMCG, the pharmaceutical industry and the production and distribution of consumer products through modern retail channels, with which managers within these companies can receive information in real time about certain characteristics of the market.

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Monitoring the effectiveness of marketing campaigns in the field

Monitoring the effectiveness of marketing campaigns in the field


Companies that manage marketing campaigns nationwide invest considerable sums in promoting certain concepts and promotional messages that they want to convey to consumers. It is very important a feedback from the field on the correct implementation of marketing campaigns, on all channels used (both online and offline). IDTotal facilitates the process of collecting, aggregating and analyzing data on the implementation of its own campaigns, but also on competing ones, so that management can make informed decisions about the effectiveness of actions, strategy changes, planning future campaigns, etc.

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Consumer Surveys

Consumer Surveys


Retrieving information from consumers is a very important feedback process for retailers, FMCG manufacturers and, in general, for any company that works with the public. Through this service we want to provide relevant information for making business decisions about the products placed on the market.

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