CONSUMER CAMPAIGN MANAGEMENT

CONSUMER CAMPAIGN MANAGEMENT

Retail Audit is a modern tool available for production or distribution companies active in the FMCG, pharmaceutical industry and consumer products, operating through modern retail channels, allowing their managers to receive real-time information about market KPI’s.

Management materials promo

Management materials promo


We support consumer goods companies (FMCG) to manage POSM materials allocated for campaigns. We ensure their complete logistics at national level, regardless of the volumes or the complexity of the materials. Through a unitary management of the material and human resource, we ensure the achievement of the objectives set for the campaigns.

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Brand Advertisers

Brand Advertisers


We support brands that want to improve the relationship with consumers by building communication / promotion campaigns with brand ambassadors and promoters. Direct presence campaigns can bring the best results compared to other promotional channels, given direct contact with consumers and immediate feedback.

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Digital

Digital


Today’s campaigns are increasingly a fusion between promotion on traditional channels and promotion in the online environment. IDTotal facilitates this approach by providing complementary tools to traditional campaigns, which can ensure good visibility and promotion online. Promotion possibilities include advertorials, SEO and Facebook campaigns, but also web or mobile applications.

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Marketing campaigns

Marketing campaigns


Traditional campaigns involve the formation of a project team that, based on an agreed timetable, covers a suite of physical locations with product activations or activities of direct contact with the final consumer. In addition to these activities that have an immediate impact, resulting from the interaction with a Brand Advisor, IDTotal can also offer a digital component of the campaign, in the form of in-store coupons, personalized offers, etc.

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